Technical SEO and On Page Optimization
Technical SEO – also known as technical search engine optimization – is a sub-area of SEO. It is the basis for the fact that content has the chance to achieve good positions in the search results.
On-Page, Optimization is the fundamental basis for the achievement of any search engine optimization. It differs fundamentally from its sister discipline, OnPage Optimization.
Technical SEO is not solely responsible for a good ranking of keywords but rather a prerequisite for further optimization measures to take effect. As the Technical SEO Agency London, we know that exactly and implement it perfectly for you.
No ranking success without On-Page Optimization.
On-Page Optimization services include all technical measures that can have a positive or negative effect on your Google ranking. This includes the server configuration, software, source codes, etc.
The Basic Conditions of Technical SEO Optimization
- URL Optimization: Using Search Engine Friendly URLs
- Avoidance of duplicate content: use of canonical tags, 301 redirect
- Server problems: optimize the loading speed
- Source code: reducing unnecessary code snippets, etc.
- Presentation: for example, through mobile optimization
- Link structure: Avoidance of broken links
- Crawling: controlling bots
- Security: Correct conversion of the website to HTTPS
- Use of semantic headline structures
- Handling of errors and broken links
SEO optimization is impossible if we do not have the Google Search Console set up because we can only impact what we can measure.
Every Technical Audit Includes a Comprehensive Review of the Following Points
In order to be able to use the largest and most powerful advertising platform in the world successfully. To increase your visibility in the search results, and maximize the functionality of your website, we examine a large number of influencing factors:
SSL encryption for the secure transmission of data.
Google Analytics Setup
Analytics evaluation & reporting.
Google Search Console Check
Check the performance in the Google Search Console.
Page load time
Examination of elements, scripts, and content that reduce page loading time.
XML sitemap coverage
Check that the sitemap is complete and up-to-date.
Check for possible blocking of crawlers on relevant pages.
Completeness and length of the meta descriptions on all pages.
Check for content duplicates (text, title, meta)
Completeness and degree of optimization of the title tags of all pages.
Completeness and degree of optimization of the H1 tags on all pages.
Checking the internal linking profile to identify errors.
HTTP status codes
Crawling the entire site structure to reveal error codes and redirects.
Technical SEO: The Benefit and the Purpose
Firstly the objective of a technical SEO audit is the optimal usability of a website by visitors and search engines. Technical errors have to be processed so that the Google crawlers can capture the content more easily and quickly.
Secondly, All content should also be easily accessible for visitors. Hence, ease of use is an important issue. A key issue is website performance. The quicker a website loads, the more comprehensive the chances of getting good rankings. It is important to ensure that not only the desktop version of a website loads quickly, but above all, the version for the smartphone.
All of this is one of the SEO basics, so to speak, that every online marketing agency must master.
Above all, Technical SEO services are not only the important prerequisite for good ranking success but also serve user-friendliness.
How We İmplement On-Page Optimization for You
First, we start with an SEO analysis, which will find any technical errors. The critical errors are then processed.
In conclusion, Then we take care of the four important sub-areas:
- Meta/header data
To-Do On-Page Optimization
- Relationship between text and code
- Links status code
- Broken links
- Title length
- Description uniqueness
On-Page Optimization also known as technical search engine optimization – is a sub-area of SEO. It is the basis for the fact that content has the chance to achieve good positions in the search results. SEO Technical includes all technical measures that can have a positive or negative effect on your Google ranking. This includes the server configuration, software, source codes, error codes issued, etc.
The objective of technical SEO tools is the optimal usability of a website by visitors and search engines. Technical errors have to be processed so that the Google crawlers can capture the content more easily and quickly. All content should also be easily accessible for visitors. Hence, ease of use is an important issue.
If the Google crawlers can capture your content faster and more accurately, your ranking positions will increase in connection with search engine optimization, and your website will be found much better. On-Page Optimization makes a website more user-friendly for people and machines.